Privacy policy
This policy explains what information the Look For Less app collects, why, who it's shared with, and the choices you have. We've tried to keep it short and in plain English.
Who we are
Look For Less is run by Sean Gillies, a sole trader based in the UK. Sean is the "controller" of your personal information under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Contact: hello@lookforless.co.uk
The short version
- You can use Look For Less without an account. You only need one to save finds.
- Photos you search with are used to find lookalikes, then deleted straight after the search.
- We don't sell your information, show you ads or use advertising trackers.
- You can delete your account, and everything saved with it, from inside the app at any time.
What we collect and why
| Information | Why we use it | How long we keep it |
|---|---|---|
| Photos you search with, including screenshots and photos taken with the camera | To identify the item and find similar products. The photo is sent to our search partners (see below). | Deleted from our storage as soon as the search finishes, normally within two minutes. |
| Shop links you share into the app | To fetch the product photo from that page so you can search with it. | Not stored after the photo has been fetched. |
| Search choices: men's or women's, item type, size and budget | To show relevant results. | Not stored after the search. |
| Search results, linked to a one-way fingerprint of the photo (not the photo itself) | So searching the same photo again is quicker and doesn't use up another search. | 24 hours. |
| A guest ID: a random ID created when you first open the app | To apply the daily search limit fairly and stop misuse. | Until you delete the app or create an account. |
| Search counts: how many searches an ID made on each day | To apply daily and monthly search limits. | Up to 12 months. |
| Account details: your email address and password (stored only in scrambled, "hashed" form) | To create your account, sign you in and help you reset your password. | Until you delete your account. |
| Saved finds: the product name, shop, price, picture link and web link of items you save | So you can come back to them later. | Until you remove them or delete your account. |
| Emails you send us | To answer your question. | As long as needed to help you, then up to 2 years. |
We don't collect your name, location, contacts or payment card details. If we offer a paid subscription in future, payments will be handled by Apple or Google, and we will only receive confirmation that you've subscribed.
Our legal reasons
- To provide the app you've asked for (performing our contract with you): running searches, your account and saved finds.
- Legitimate interests: search limits, keeping the app secure, preventing misuse and fixing problems. We've balanced these against your rights and kept the information to a minimum.
- Legal obligations, where the law requires us to keep or share information.
Who we share information with
We use trusted service providers to run the app. They may only use your information to provide their service to us.
- Supabase: hosts our database, accounts and temporary photo storage.
- SerpApi: runs the visual search (Google Lens), Google Shopping and Google Images searches. Your search photo, or the words from a shop link, are sent to it.
- Google (Gemini API): our AI looks at your photo to describe the item and compare it with possible matches. We use Google's paid service, under which Google does not use the content to train its models.
- Resend: sends emails such as password-reset codes.
- Cloudflare: runs this website and forwards emails sent to hello@lookforless.co.uk.
- Apple and Google: provide the app stores and, if you subscribe, take payments.
We may also share information if the law requires it, or if Look For Less is ever sold or transferred to a new owner, who would have to look after it in the same way.
Information sent outside the UK
Some of our providers process information outside the UK, including in the European Union and the United States. Where this happens, we rely on the protections UK law requires, such as UK adequacy regulations (including the UK–US "data bridge") or the UK International Data Transfer Agreement or Addendum.
Shops and other websites
Results link to other shops' websites. When you tap a result, the shop's own privacy policy applies, not ours. Some links may be affiliate links, which means we may earn a small commission if you buy something. It doesn't cost you anything extra, and it doesn't change which results we show you.
Your rights
You have the right to:
- ask for a copy of your information
- ask us to correct it
- ask us to delete it. You can delete your account yourself from the Saved finds screen in the app.
- object to, or ask us to restrict, how we use it
- ask for your information in a format you can take elsewhere
Email hello@lookforless.co.uk to use any of these rights. We'll reply within one month.
If you're unhappy with how we've handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
Children
Look For Less isn't intended for children under 13, and we don't knowingly collect information from them. If you think a child has given us information, contact us and we'll delete it.
Security
Information is encrypted while it travels between the app and our servers. Passwords are stored only in hashed form, and access to our systems is restricted. No system is completely secure, but we work hard to protect your information.
Changes to this policy
If we make important changes, we'll update the date at the top and tell you in the app.